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| Re: The 7-Eleven In Astoria Is Now Open (889160) | |||
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Re: The 7-Eleven In Astoria Is Now Open |
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Posted by LuchAAA on Tue Dec 20 09:38:37 2011, in response to Re: The 7-Eleven In Astoria Is Now Open, posted by 5301 Fishbowl on Tue Dec 20 09:28:19 2011. I believe that advertisers feel that those listeners are more "affluent" than the listeners of smooth jazz formats. So in the case where both audiences are older, they want to go with the more affluent ones...In the case of political talk, I don't think it has to do with affluence as much as LNA's simply being afraid to advertise on Rush, Beck, Hannity and that entire format. When I started listening to political talk in 2007 they had LNA's like McDonald's. Ever since Obama won, LNA's left, and it's all PI ads. I guess talk format makes a killing during elections. |
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