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| Re: I Just Met Mr. Grey (715024) | |||
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Re: I Just Met Mr. Grey |
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Posted by 600VDC on Wed Dec 3 23:55:06 2008, in response to Re: I Just Met Mr. Grey, posted by SelkirkTMO on Wed Dec 3 17:01:33 2008. Let's put it this way. WFIL, like a lot of once major AM stations fell on tough times in the past 15-20 years. As Selkirk can personally atest, the old 1130 in NYC ain't what it used to be, either. :-) He and I both worked there (at different times).The truth is that WFIL has been more successful financially since the inception of the religious format in 1994, than at any time since the oldies format in the early & mid eighties. Country bombed, soft music did too, and so did its simulcast with WAEZ (now B-101). The important thing to remember is that radio is, first and foremost, a business. Whether or not one likes a format, be it religion or anything else, the questions are, "Does a station make a profit? Does it serve it's stockholders? And, most importantly, does it serve the public?" If one accepts the premise that all formats are valid, as long as ratings and research indicate there is an audience and economic base for it, then WFIL qualifies as "successful." Is WFIL what it once was in terms of prestige? Definitely not. Does it make good money? Most definitely. From my perspective as its chief engineer - as well as its sister station in Philly, WNTP (another ex-bigtimer WIBG) format is immaterial. Engineering is engineering pretty much under any format. I've worked CHR, Alternative, Talk, Religion, Classical, Jazz, Top 40, and other formats. And I can say that about the only thing that changes from format to format is how the audio is processed for a particular format. In engineering the goal is the same, no matter what the station: keep it on the air, provide the tools programming and sales need to do their job, and make sure it sounds good technically. And that's true for AM or FM. |
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