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Re: MTA Demands Slice of the Action at Brooklyn Bagel Shop or Else

Posted by Dan Lawrence on Tue Mar 15 11:18:53 2005, in response to Re: MTA Demands Slice of the Action at Brooklyn Bagel Shop or Else, posted by SelkirkTMO on Tue Mar 15 08:25:35 2005.

One point that has been mentioned is that corporate symbols (like the route bullets) cannot be copywrited, but can be registered service marks.

BSM learned a lot when we registered our logo as our service mark. To get it required reams of paperwork, proving our constant use of the logo (which dates from 1966). The member who spearheaded the effort (Our service mark is registered both by the US and also by the State of Maryland.) happens be be a lawyer. His remark was "Law School does not adequately prepare one for this".

The one thing that was learned is that a registered trademark must have the SM (for service mark) every time it is displayed.

If the MTA didn't register all the bullets as service marks, and didn't have the SM (which can be very small) on all of them, anybody can use them.


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