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US Become Top Country Brand Under Obama: Survey

Posted by SMAZ on Sat Nov 7 00:52:25 2009

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U.S. becomes top country brand under Obama: survey

By Miral Fahmy Miral Fahmy
SINGAPORE (Reuters) – Barack Obama has done it again. The president's starpower has made the United States the place most people want to visit and do business with, according to an annual survey that ranks nations like retail brands.

The Country Brand Index, compiled by brand consultancy FutureBrand, found the United States had unseated Australia, which held the top spot for the past three years. Australia came in third this year with Canada rising to second place.

New Zealand and France rounded up the top five country brands in this year's index that included 102 countries.

"The Obama effect has seen the United States earn the coveted top spot for the first time in the fifth annual index," FutureBrand, which is part of Interpublic Group of Companies, said in a statement.

"The revitalization of Brand USA, and other factors, have resulted in the effect on Australia's ranking. It highlights the importance of keeping a country brand fresh, relevant and engaging in a highly competitive international marketplace," added Tim Riches, CEO FutureBrand Singapore.

The index is based on a survey of about 3,000 business and leisure travelers from nine countries.

In addition to branding countries, it also identifies global trends in travel and tourism, which the statement said was the world's fastest growing economic sector.

The United States was seen as the ideal place for business, one of the top places for families, shopping and quality products, as well as one of the countries people wanted to visit whether for the first time or again.

The FutureBrand survey echoes a similar poll which showed that the United States was the most admired country globally, largely thanks to Obama's global popularity [nL578086].

Looking ahead, the index identified the United Arab Emirates -- which includes the Gulf cities Dubai and Abu Dhabi -- China, and Vietnam as the top three nations likely to become major tourist destinations in the next five years.

Croatia, South Africa and India also made the list.

With the global economic crisis tightening purse-strings across the world, the survey showed that bargain-driven travel would remain a major trend, with consumers "thinking like financial analysts in choosing destinations and properties that are undervalued and booking trips that allow them to maintain the style they were accustomed to in boom times."

This year's index was conducted in conjunction with public relations firm Weber Shandwick.

"The days of countries marketing themselves with travel posters are over," said Rene A. Mack, president of Weber Shandwick's Travel & Lifestyle Practice.

2009 CBI Top Country Brands

1. United States

2. Canada

3. Australia

4. New Zealand

5. France

6. Italy

7. Japan

8. Britain

9. Germany

10. Spain

(Editing by Belinda Goldsmith)


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(520367)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by Chris R16/R2730 on Sat Nov 7 03:57:36 2009, in response to US Become Top Country Brand Under Obama: Survey, posted by SMAZ on Sat Nov 7 00:52:25 2009.

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What the fuck has Obama done which deserves heaping praise on him for anything positive listed here?

Tourism is up because of the weak dollar. Ruining our currency is something he can be credited with, I suppose.


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(520369)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by SelkirkTMO on Sat Nov 7 04:07:33 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by Chris R16/R2730 on Sat Nov 7 03:57:36 2009.

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Heh. Must suck not knowing how much Bush phucked up the country like everybody else on the planet knows personally. Why not try to get a job so you can see for yourself?

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(520384)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by AEM-7AC #901 on Sat Nov 7 07:13:54 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by Chris R16/R2730 on Sat Nov 7 03:57:36 2009.

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Tourism is up because of the weak dollar.

Weak dollar also means that our exports are more competitive with those from Europe and Japan. Oops...

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(520385)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by docstox on Sat Nov 7 07:14:41 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by Chris R16/R2730 on Sat Nov 7 03:57:36 2009.

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Right.Look at that paragraph close to the end.It says foreign travelers are picking destinations with the most bang for their purchasing power.It has to do with a cheaper dollar,period.

I hope the Obama hype convinces these foreign business people to stay here, open businesses and employ Americans to help lower the 10% unemployment rate.Then his,"star power" appeal will do us some good.

As far as ruining the dollar, as that old song goes "you ain't seen nothing yet".They are printing so many of them and the future trillions of debt coming up will depress the dollar more.Gold just hit 1100 an ounce this week, a new high in an 8 year bull market.

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(520386)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by docstox on Sat Nov 7 07:15:36 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by AEM-7AC #901 on Sat Nov 7 07:13:54 2009.

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Whatever we still make from this more and more, service based economic system.

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(520388)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by Fred G on Sat Nov 7 07:36:36 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by docstox on Sat Nov 7 07:15:36 2009.

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That's because one needs to focus more long range that just each quarter to keep manufacturing successful.

your pal,
Fred

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(520402)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by cortelyounext on Sat Nov 7 09:13:04 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by SelkirkTMO on Sat Nov 7 04:07:33 2009.

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Why not try to get a job so you can see for yourself?

Ouch!


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(520403)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by docstox on Sat Nov 7 09:51:44 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by cortelyounext on Sat Nov 7 09:13:04 2009.

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http://news.yahoo.com/s/nm/20091106/od_nm/us_rental

Here's something to try to make a buck!

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(520404)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by docstox on Sat Nov 7 09:54:21 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by cortelyounext on Sat Nov 7 09:13:04 2009.

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http://finance.yahoo.com/career-work/article/108094/americas-most-promising-startups?mod=career-salary_negotiation


Still more small business ideas that will put people back to work and lower unemployment.

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(520406)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by AMoreira81 on Sat Nov 7 10:09:17 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by docstox on Sat Nov 7 09:54:21 2009.

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And the key: They all have solid lines of credit on which to expand. Businesses that can grow these days are those with access to lines of credit; many businesses are finding it harder to get.

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(520407)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by Orange Blossom Special on Sat Nov 7 10:26:37 2009, in response to US Become Top Country Brand Under Obama: Survey, posted by SMAZ on Sat Nov 7 00:52:25 2009.

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"The index is based on a survey of about 3,000 business and leisure travelers from nine countries."

What would the confidence level of this be, 70%?

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(520492)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by italianstallion on Sat Nov 7 16:00:14 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by Chris R16/R2730 on Sat Nov 7 03:57:36 2009.

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Bitter, bitter . . .

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(520511)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by SMAZ on Sat Nov 7 16:21:02 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by Chris R16/R2730 on Sat Nov 7 03:57:36 2009.

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Tourism is up because of the weak dollar. Ruining our currency is something he can be credited with, I suppose.

Wrong as usual. The dollar is stronger now then it was in the summer of 2008 under you know who.
That on top of Bush having it lose half its value against other world currencies between 2001 and 2008.
Don't take my word for it. Look it up. I know you won't.



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(520513)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by SMAZ on Sat Nov 7 16:21:56 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by docstox on Sat Nov 7 07:14:41 2009.

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Right.Look at that paragraph close to the end.It says foreign travelers are picking destinations with the most bang for their purchasing power.It has to do with a cheaper dollar,period.

The dollar has been cheap for years. It was even cheaper in 2008.


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(520517)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by italianstallion on Sat Nov 7 16:27:15 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by SMAZ on Sat Nov 7 16:21:56 2009.

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Good point.

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(520530)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by docstox on Sat Nov 7 17:18:57 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by SMAZ on Sat Nov 7 16:21:56 2009.

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I have to check my chart on the dollar.I'll get back to you on this to see of you are correct.

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(520536)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by SMAZ on Sat Nov 7 17:52:22 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by docstox on Sat Nov 7 17:18:57 2009.

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Please do. I have a personal stake in the daily dollar-euro fluctuations and track them almost daily. Off the top of my head the dollar reached a peak somewhere between mid-2001-early 2002 and then kept going down reaching parity with the Euro around the end of 2003 and a nadir last spring-summer. Last year, even the Canadian loon was worth more than the US$.

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(520554)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by Orange Blossom Special on Sat Nov 7 19:44:05 2009, in response to US Become Top Country Brand Under Obama: Survey, posted by SMAZ on Sat Nov 7 00:52:25 2009.

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Castro:
At the press conference, as well as in the final meetings of the Summit, Obama looked conceited. Such attitude by the US President was consistent with the abject positions adopted by some Latin American leaders. …When the US President said, in answering to Jake, that thousands of years had elapsed since 2004 until the present, he was superficial. Should we wait for so many years before his blockade is lifted? He did not invent it, but he embraced it just as much as the previous ten US presidents did

Chavez:
Hugo Chavez Says Obama Doesn't Deserve Nobel Peace Prize - "What has Obama done to deserve this prize? The jury...forgot about the presence of his troops in Iraq and Afghanistan and his intention to occupy military bases in Colombia," he said.
Venezuela's President Hugo Chavez said on Sunday his U.S. counterpart Barack Obama was at best an "ignoramus"

sarkozy
Sarkozy has made his criticisms only in closed forums in France. But according to a senior Israeli government source, the reports reaching Israel indicate that Sarkozy views the Democratic candidate’s stance on Iran as “utterly immature” and comprised of “formulations empty of all content.”

howard
Australia's conservative Prime Minister John Howard said Sunday that victory for Democratic Sen. Barack Obama and his party in next year's presidential election would be a boon for terrorists.

"If I were running al Qaeda in Iraq, I would put a circle around March 2008, and pray, as many times as possible, for a victory not only for Obama, but also for the Democrats," Howard said, speaking on "Sunday," a TV show on Australia's Nine Network.


---

That's a very small sampling


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Re: US Become Top Country Brand Under Obama: Survey

Posted by SelkirkTMO on Sat Nov 7 19:51:46 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by Orange Blossom Special on Sat Nov 7 19:44:05 2009.

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I thought we were SUPPOSED to be pissing off those guys? :)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by GP38/R42 Chris on Sat Nov 7 19:53:22 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by Orange Blossom Special on Sat Nov 7 19:44:05 2009.

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France and Australia?
Funny how the article didn't mention those quotes.

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Re: US Become Top Country Brand Under Obama: Survey

Posted by Orange Blossom Special on Sat Nov 7 20:14:34 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by GP38/R42 Chris on Sat Nov 7 19:53:22 2009.

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ones i remembered quickly.

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(520606)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by GP38/R42 Chris on Sat Nov 7 21:00:12 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by SelkirkTMO on Sat Nov 7 19:51:46 2009.

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I thought we were SUPPOSED to be pissing off those guys? :)


France and Australia?


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(520613)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by SelkirkTMO on Sat Nov 7 21:15:29 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by GP38/R42 Chris on Sat Nov 7 21:00:12 2009.

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Google "freedom fries" and then "president bush australia" ... get back to us when you get it ...

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(520615)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by GP38/R42 Chris on Sat Nov 7 21:17:20 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by SelkirkTMO on Sat Nov 7 21:15:29 2009.

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I didn't know that Australia and France were lumped into people like Chavez, with the "we are supposed to be pissing off those guys".

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(520621)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by SelkirkTMO on Sat Nov 7 21:27:20 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by GP38/R42 Chris on Sat Nov 7 21:17:20 2009.

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And yet Bush managed to do so ... see a "thread" here? :)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by GP38/R42 Chris on Sat Nov 7 21:29:51 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by SelkirkTMO on Sat Nov 7 21:27:20 2009.

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I don't care about Bush. He's used every time something goes wrong with Obama, and it's old.
Bush isn't our president. Obama is.

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Re: US Become Top Country Brand Under Obama: Survey

Posted by SelkirkTMO on Sat Nov 7 21:44:33 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by GP38/R42 Chris on Sat Nov 7 21:29:51 2009.

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And he's still cleaning up the elephant shit ... so Clinton's OK with you guys now? :)

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Re: US Become Top Country Brand Under Obama: Survey

Posted by GP38/R42 Chris on Sat Nov 7 22:00:53 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by SelkirkTMO on Sat Nov 7 21:44:33 2009.

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so Clinton's OK with you guys now? :)


Who's "you guys", and when was he not okay with me? I voted for Clinton, and probably would have voted for him in 2000 had he been able to run. I am not a Republican. I hate the Republicans.

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Re: US Become Top Country Brand Under Obama: Survey

Posted by SelkirkTMO on Sat Nov 7 22:08:48 2009, in response to Re: US Become Top Country Brand Under Obama: Survey, posted by GP38/R42 Chris on Sat Nov 7 22:00:53 2009.

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I'm seeing lots of "groupspeak" and thus the response was to the group. Since I'm on the LOL (List'o'libruls) I'm just following the script. :)

After all, this is the OTnoozechannel ... we pontificate, you do as you're told. (grin)

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