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Re: 10 brand names that will (probably) disappear in 2013

Posted by Charles G on Tue Jun 26 07:12:15 2012, in response to Re: 10 brand names that will (probably) disappear in 2013, posted by FYBklyn1959 on Mon Jun 25 20:32:23 2012.

If you take a look at LAN Chile, they have done a very good job of managing multiple models, which is what Jet Blue could do after a merger with AA.

LAN runs local low cost carriers within the domestic markets in South America and also a distinct high-margin international airline as well a a substantial cargo business. They are generally regarded as the best run airline in the western hemisphere.

AA's international routes (supplemented by the alliance with BA and Iberia) coupled with a Jet Blue approach to the US domestic market following LAN's approach could potentially work.

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