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| Re: Shamrock Shake @ McDonald's (565621) | |||
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Re: Shamrock Shake @ McDonald's |
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Posted by LuchAAA on Sun Feb 21 22:39:51 2010, in response to Re: Shamrock Shake @ McDonald's, posted by 5301 Fishbowl on Sun Feb 21 22:25:40 2010. mary.steidl@us.mcd.com"Because it is a 'local' promotion that is voted in by the Owner/Operators within a TV market, and the 5 Boro licensees did not support it because generally speaking, the city consumer does not buy it. Mary Steidl Director of Operations Field Service New York Region McDonald's USA, LLC 973-287-1478 This was what McDonald's told me back in 2008. I responded by asking why television matters, if there is no Shamrock Shake tv spot to begin with, and why individual stores can't simply sell it. I asked how they would know whether or not the city consumer would buy it, if it was never sold in NYC since it's comeback. No response of course. |
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