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| Re: Best Thing to Come Out of the Election (1413715) | |||
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Re: Best Thing to Come Out of the Election |
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Posted by Henry R32 #3730 on Thu Jan 19 20:59:16 2017, in response to Re: Best Thing to Come Out of the Election, posted by ftgreeneg on Thu Jan 19 15:46:41 2017. It's all about packaging. The problem is, people try and explain it as "but it's the right thing to do!!" which not a reason to do anything. Here's a simplification. A reasonably intelligent person is doing fine in life. You want to convince him to give $10 extra dollars a month to help cover the medical expenses of the less fortunate. He asks why. Which answer is more likely to get support:1. Helping the less fortunate is the right thing to do! These people are suffering! 2. You're one round of layoffs away from ending up in the exact same boat as they are! This will give you one less thing to worry about should something like that happen to you! Answer 1 has him picturing the homeless guy who vomited onto the sidewalk right in front of him, dirtying his shoes. "Fuck that guy, I'm keeping my $10." Answer 2 has him thinking "shit you're right, this isn't such a bad idea after all! People down on their luck need a safety net now and then!" Or more succinctly - at their core everyone is looking out for their own self-interest. Align their self interest with your cause and you gain an ally. |
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