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Re: What I learned riding the B4 and how the MTA loses money

Posted by WayneJay on Wed May 23 22:47:25 2012, in response to Re: What I learned riding the B4 and how the MTA loses money, posted by BrooklynBus on Tue May 22 12:38:25 2012.

But the question is what are the terms? Do you have to advertise on every bus in the city and how much does it cost? Doesn't it make sense to lower the asking price to a point where potential advertisers like local businesses would be interested? A local bakery in Brooklyn doesnt want to send money on advertising on buses in the Bronx, but he would. Interested on buses in his neighborhood.

Advertising customers are able target certain areas. As a child I lived near West Farms Sq (1970s) and I'll always remember I'd often see Queens County Savings Bank ads on the rear of Q-44 buses, and of course those ads weren't on Bronx buses.


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