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| Re: What I learned riding the B4 and how the MTA loses money (260834) | |||
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Re: What I learned riding the B4 and how the MTA loses money |
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Posted by RailBus63 on Tue May 22 15:50:03 2012, in response to Re: What I learned riding the B4 and how the MTA loses money, posted by BrooklynBus on Tue May 22 12:38:25 2012. I've noticed differences in exterior ads from one borough to the next, so there must be options available based on location.I don't know the economics of the bus advertising field but I would assume the trick would be to keep the fees low enough to be attractive to small local busnesses while still covering costs and raising some revenue. You would need a person or two out selling the ads in each borough. Most small businesspersons will not have artwork ready in the carcard format so the sales person or an administrative person would need to help them get it ready for printing. Once the sale is made, someone needs to coordinate getting the advertisement to the printer and ultimately to the correct depot. Printing costs must be covered as well as the salary of the person who installs the advertisements in buses each night and removes outdated ads. Even if we kept these expenses to a bare minimum, I'm guessing you would need a minimum of five people running this operation for each borough, plus printing expenses and recycling costs to dispose of the old ads. At $100 per month you would probably need 400 to 500 customers a month just to break even. |
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