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Re: What I learned riding the B4 and how the MTA loses money

Posted by Terrapin Station on Tue May 22 12:52:38 2012, in response to Re: What I learned riding the B4 and how the MTA loses money, posted by BrooklynBus on Tue May 22 12:38:25 2012.


Do you have to advertise on every bus in the city and how much does it cost?


Doesn't it make sense to lower the asking price to a point where potential advertisers like local businesses would be interested? A local bakery in Brooklyn doesnt want to send money on advertising on buses in the Bronx, but he would. Interested on buses in his neighborhood.

Don't you think that's already what they do? They obviously have to have some kind of a minimum, because otherwise they wouldn't make any money off the deal. But I think it is QUITE obvious that the minimum is less than "every bus in the system"!


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