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| Re: NJT Proposed fares/cuts - The official release (188886) | |||
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Re: NJT Proposed fares/cuts - The official release |
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Posted by kcram3500 on Sun Mar 7 20:00:08 2010, in response to Re: NJT Proposed fares/cuts - The official release, posted by JAzumah on Sun Mar 7 19:26:59 2010. The marketing of that first monthly pass was: "once you make 36 trips, the rest of the month is free". That softened the blow of the one-time price as bus customers could now budget the same way rail customers did. And $49 is equally a big number compared to $1.35. But even with the proposed increase as it sits, NJT can similarly market the pass to those who have avoided it until now - compared to $1.70, the new one-zone pass price of $61 nets a fare of $1.45, just a 7.5% increase.While cash fares will never go away for buses (there's no way to put a TVM at every bus stop for someone who only rides once in a while), getting the regular riders all onto passes will make the transition to fare cards/credit cards easier. As for the private carriers, they've always been at a disadvantage because they receive no operating subsidies, and with the exception of $1 buses from NJT, they have to pay the remainder of their capital budget themselves. But they have to be very careful with wanting price parity - that will only work where they don't compete at all. But if their services are near each other, can the private ops handle an increase in ridership if NJT becomes comparatively too expensive? |
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